About
The definitive source for media technology intelligence
Follow the guide.
Our Story
A guide through the media technology landscape
The honeyguide is an African bird that does something no other wild creature does: it leads people through dense bush to hidden beehives. A treasure that would have been hard to find alone over long distances.
We take our inspiration from it.
The media technology landscape is vast, fragmented, and loud. Every publisher is trying to make sense of it. Most are drowning in the vastness of options, not shortage of them.
That's where Ingedelo comes in. We work with media technologists and their technology partners to cut through the noise to lead you to the solutions that matter for your business.
“We take our name from the Zulu word for the honeyguide bird — a creature that has guided people to hidden value for centuries. Ingedelo guides publishers through the complexity of media technology in the same way.”
— Ingedelo Founding Principle
What We Do
A directory and a newsletter, held to the same editorial standard
Ingedelo combines a comprehensive vendor directory with a weekly editorial newsletter, giving publishers a single trusted source for media technology intelligence.
The Vendor Directory
Hundreds of technology vendors serving publishing and news — from content management and audience development to monetisation, data analytics, and editorial tools. Each listing provides structured, comparable information so publishers can identify, evaluate, and shortlist the vendors that matter for their specific needs.
Listings are available at three tiers: Entry (standard presence), Plus (enhanced detail and visibility), and Pro (maximum visibility, priority placement, and inclusion in relevant editorial coverage).
The Ingedelo Briefing
Every week our editorial team publishes The Ingedelo Briefing — an independent newsletter read by publishing professionals across the globe. We cover technology trends, vendor developments, platform migrations, and the broader forces shaping how news organisations build and operate their technology stacks.
We interview technology leaders, hold vendors to account, and surface intelligence publishers can act on. Our editorial is independent: we are not paid to recommend, and we do not accept advertising in our editorial content.
Read The BriefingOur Values
What We Stand For
Independence
Our editorial judgement is never for sale. Paid listings earn visibility, not preferential coverage.
Clarity
We cut through complexity to deliver intelligence you can use. No jargon. No filler.
Rigour
Everything we publish is grounded in evidence and expertise. Claims are verified before they reach you.
Integrity
We say what we mean, and we stand behind what we publish. Corrections are made in public.
Impact
We measure our success by the quality of the decisions our users make — not by the size of our audience.
The People
Our Team
Ingedelo is built by media industry veterans who have spent years on both sides of the publisher–vendor relationship.
James Hewes
Co-Founder & Chief Operating Officer
Two decades in international media. Former FIPP, BBC Worldwide, Gulf News Publishing. Founder of Soho Consulting. Leads operations, commercial strategy, and platform development.
Cobus Heyl
Co-Founder & Chief Content Officer
Media strategist and editorial thinker with deep roots in media, including experience with Naspers, Media24, EAM/D and FIPP. Founder of That Coalition. Shapes Ingedelo’s content strategy and interview programme. Leads publisher relationships.
John Schlaefli
Co-Founder & Chief Commercial Officer
Background includes media sales, business development, and strategic partnerships with organizations like FIPP, PPA and The Spectator. Leads vendor relationships and ensures listed companies receive genuine value from the platform.
Make your next vendor decision with confidence
Whether you're a publisher navigating your technology options, a vendor seeking a listing, or a media professional interested in contributing to our editorial programme — we'd love to hear from you.