At a Glance
Their Story
What Permutive Does
Permutive is the audience platform built for the privacy-first era. By processing data on-device rather than in the cloud, Permutive enables publishers to activate 100% of their audience data without compromising user privacy. Their platform powers audience segmentation, programmatic advertising, and data partnerships for major publishers including BuzzFeed, Condé Nast, and The Guardian.
Why publishers choose them
Edge computing approach processes data on-device — addressable audience is 100% vs industry average of 30% with third-party cookies.
Solutions
How they can help you
Products and services available to publishers
Audience Platform
adtechOn-device audience segmentation and activation.
Data Partnerships
adtechPrivacy-safe data collaboration with advertisers.
See Them in Action
Demos & Walkthroughs
Privacy-First Advertising Explained
Publisher Case Study: Condé Nast
Proof Points
Research & Case Studies
The Post-Cookie Publisher Playbook
3.1 MB · 178 downloads
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